Strategy
We help shape the plan: where to grow, what to prioritize, and when to be patient.
Terracotta Capital
Hands-on capital from people who’ve built things.
We’re a private, family-based investment firm in the heart of Silicon Valley. We invest in restaurants, real estate, technology and consumer brands, and then we get involved.
Our Philosophy
“We make investments like the money is our own, because it is.”
We invest in what we know, we stay for the long haul, and we’d rather pick up the phone than sit quietly on a cap table.
Our Investments
A little bit of everything we love.
01
Hospitality
Michelin-starred sushi, a world-ranked steakhouse, and dumplings at Chase Center.
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02
Real Estate
46 properties across Phoenix, LA and Northern California. Bought to hold.
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03
Technology
Early-stage, disruptive tech, backed by people who’ve founded and sold tech companies.
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04
Consumer & CPG
From an early bet on Liquid Death to collectibles, apparel and medical consumer products.
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05
Financial Technology
The software behind investing: quantitative teams and our own systematic strategies.
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06
Giving Back
Supporting our communities with the same care we bring to investing.
Learn moreMore Than an Investor
We invest. Then we get involved.
You can get money anywhere. We bring something harder to find: experience.
We’ve started companies, bought them and sold them. We’ve been through acquisitions on both sides of the table. So when one of our partners hits a wall, we’ve usually hit that wall before, and we know who to call.
Operations
We roll up our sleeves on the practical stuff, from pricing and distribution to systems and hiring.
Network
Silicon Valley, the Bay Area dining scene, real estate operators across three markets: we open doors.
Portfolio Highlights
33
Businesses backed
Companies, founders and restaurants we’ve invested in and worked alongside
46
Properties
Homes, apartments and offices across Phoenix, Los Angeles and Northern California
No. 49
Steakhouse in the world
Niku Steakhouse, World’s 101 Best Steak Restaurants, 2025
$1.4B
Valuation
Liquid Death, 2024. We got in early.
What Sets Us Apart
Three words we hold ourselves to.
Informed.
We invest in what we know. If we can’t explain how a business makes money, we don’t put money into it.
Independent.
No fund deadline, no outside mandate. We’re not obligated to structure our transactions in a specific manner, so each investment is shaped around the business and its people.
Insightful.
Restaurants, real estate, tech, consumer brands and markets. Seeing across all of them helps us spot patterns that others miss.
Let’s start a conversation.
Founders, operators and partners who think long term: we’d love to hear from you.
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